Over the past four years, doctors have dramatically increased marketing expenses to combat busyness problems. While most practices are now spending 2%-4% of collections, others are spending as much as 6% in order to reach their goal of operating at 100% of optimal capacity.
Doctors usually evaluate the success of these efforts by tracking the number of new patients generated, and the resulting increase in practice production. Unfortunately, that analysis overlooks two critical steps in the new patient process. Rather, the true success of your marketing efforts must be evaluated based upon…
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