By: Landy Chase, MBA, CSP*
In my efforts to design the optimal approach to case acceptance, I’ve spent an enormous amount of time observing families in orthodontists’ fee presentations, both recorded and in person. This has enabled me to identify three “magic numbers” – financing thresholds in your presentation that, when reached, elicit a noticeable positive reaction from potential patients. These are critical for improving case acceptance and avoiding losing patients to your competitors. These three are as follows:
1. A payment-in-full savings of…
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