By Leon Klempner, DDS, and Amy Epstein, MBA*
There was a time not too long ago when all a dental office had to do to enter the world of digital marketing was set up a Facebook business page and periodically post fun pictures. That’s no longer the case.
Over the years, Facebook has evolved into a powerful advertising platform. With a user base of over 1.7 billion, it’s a given that your dental practice should consider leveraging this powerful tool to proactively seek new patients, if your current marketing efforts aren’t enough to keep you at 100% of capacity.
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