By: Leon Klempner, DDS and Amy Epstein, MBA*

In today’s world, traditional practices are not only competing against each other, but also against corporate dental practices, also called Dental Service Organizations (DSOs). DSOs typically have the advantage of a much larger advertising budget and generally charge lower fees. How can you succeed in gaining new patients when competing against these Goliaths?

Delivering Superior Quality of Care

If you plan to differentiate and grow your practice, the delivery of high quality care is non-negotiable. Any marketing strategy will be short circuited without good clinical and nonclinical care.

While doctors base their perception of a high-quality practice on the level of clinical care provided, patients use a totally different yardstick. Since most patients are not able to evaluate clinical care, their evaluation is largely based on several nonclinical factors.

One critically important factor is...