If you’re constantly struggling to get your website on the first page of Google search results and need more new patients, consider a Google AdWords campaign. While the process can be time consuming, if you do it right you can attract new patients, grow your practice, and outsmart the competition.
Google AdWords is based on an auction system where you bid on certain keywords and key phrases so your clickable ads will appear in the search results. The more popular the term, the more it costs. You pay every time someone clicks on your ad, hence it’s referred to as “pay per click.”
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