Grabbing the attention of potential patients is more important than ever in this increasingly competitive practice environment. While most practices are increasing their marketing budgets, many are disappointed with the financial results. Here’s why adding video testimonials is a low-cost, high-return-on-investment marketing strategy that can grow your practice tremendously.

Why Use Video

No matter how much you think you make decisions rationally, the reality is that emotion is the primary driver of your decision-making. And when it comes to emotion, nothing beats video, since it gets to your potential patients’ hearts right away.

More importantly, studies show that...