Your treatment acceptance (conversion) rate is critical to your practice production and related profitability. This conversion rate drops dramatically if all decision-makers aren’t present to hear why treatment is needed and your practice is the best one to deliver it. Here’s how to solve the problem.

What Really Matters

While your marketing efforts may produce tremendous numbers of new patient phone calls, it won’t matter unless those new patients actually come in for an exam and accept recommended treatment. Yet, when operating at less than full (100%) capacity, defined as being as busy as you want to be, most practices’ knee-jerk reaction is to increase their marketing efforts. This can be an expensive mistake!

While many orthodontists track their treatment acceptance rate...