What’s your best investment bet for 2020? It’s investing in your practice – something you know about and have control over! Start by determining your level of PPO discounts and develop a plan of action to reduce them. By doing so, you’ll likely reap double-digit returns.

Investing in your practice can take many different forms, from expanding your facility, adding new equipment or technology, or bringing in an associate. These could all potentially produce excellent returns; however, they all require an out-of-pocket investment of cash or significant time and energy.

There’s another option that can produce great returns, but with no cash investment. It’s...