At our recent McGill & Hill Group Summit, Roger K. Hill* discussed how the growing trend of consumerism will affect the future of dentistry. Consumerism is defined as meeting your patients at their point of need or desire. In today’s economy, it’s characterized by companies like Uber, Amazon, Netflix, and DoorDash that offer convenience, access, and decentralization by providing customers with what they want, when they want it.

Consumerism is a relatively new, but rapidly growing trend in healthcare, especially in dentistry. It’s being quickly adopted by DSOs and larger groups and is here to stay. Hill says to be successful, you...