Our recent member survey questioned doctors regarding their current level of busyness, current and planned marketing spending, as well as the effectiveness of each marketing effort. The results revealed that doctors are busier than ever, despite spending less on marketing than in years past. Here’s what’s working to help them grow their practices at less cost.

Operating At Optimal Capacity?

We first asked our members if they were operating at optimal (100%) capacity, defined as being as busy as they wanted to be, doing the kind of dentistry they wanted to do. Overall, a record 38% of the 251 responding doctors indicated that they were operating at full (100%) capacity, which...