Rising prices, along with the decline in real estate and stock values, have damaged consumer confidence. These challenging economic times have been felt by many dental practices, as 38% of patients delayed or refused needed dental treatment last year, up from 26% the year before.

In this environment, you need the help of your entire team, particularly a powerful hygiene department, to keep your clinical schedule full of comprehensive treatment, says hygiene consultant Rachel Wall.* She recommends implementing the following steps:

1. Build a personal connection – Patients buy what they need from those they like. In times like this, it’s important for the doctor and hygienists to deepen their personal relationship with each patient. Fortunately, it’s fast and relatively easy. At the beginning of each patient visit, sit down and make eye contact with the patient and demonstrate that you care by asking about what’s going on in their personal life. Resist asking the expected