If you’re not attracting enough new patients, you need to analyze your marketing efforts to determine why. In today’s digital era, establishing a solid brand and gaining more new patients happens predominantly through your website. And without a verified way to measure the activity that’s happening online, you’re in the dark. That’s where Google Analytics can help.

Understanding Google Analytics

Google Analytics is a tool that collects, analyzes, and sorts data from your practice’s website. Using this data, you can make informed, deliberate decisions about your marketing efforts, website design, content creation, and much more.