Great talent and excellent work ethic are becoming almost as rare as Big Foot in the dental labor market these days. This has many doctors feeling frustrated, and eventually settling for middle of the road talent, which translates into subpar customer service and poor conversion rates.

Many doctors can’t understand how patient emails routinely disappear into the abyss. The problem the front desk faces is having multiple employees monitoring one email address. One front desk employee opens the email, triggering it to show as read on both computers. Next, the phone rings, and the employee who opened the email forgets about it in the shuffle to get the next patient in. Unfortunately, this can lead to an emergency going unattended to and the doctor receiving an unwanted phone call from a frustrated patient. Remember, a happy patient might tell two people about your practice if you’re lucky, however an unhappy patient will likely tell 10 and light up your practice with a negative review!