Last month, we recommended tracking seven Key Performance Indicators (KPIs) to help ensure your practice’s success. However, tracking these KPIs and reviewing them monthly isn’t enough! You need to take actions that will translate into increased profitability.

When production levels are too low, most doctors’ knee-jerk reaction is to spend more time, money, and effort to generate new patient calls, but that’s not always the right move. Unless you’re converting 90% or more of those calls into actual new patient exams, you may be focusing on the wrong problem and thus wasting your increased marketing spend. Increasing your staff’s training to boost your conversion rate will likely prove a much more profitable investment.