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Presenter

Landy Chase, MBA, CSP


60 Minute Length
Audio/Video Online Lecture (Recorded)
CE Credit Not Available for Archived Webinars
Buy $109

A “perfect storm” of a volatile economy, better-educated patients, and increased competition has redefined the playing field for new patient acquisition. The days of easy sign-ups and endless referrals are largely over. In order to grow and prosper in the new economy, orthodontic practices must upgrade their skill-set in the areas of communicating value, presenting value vs. fees, and persuading visitors to commit to treatment.

Your facilitator is a regular contributor to The McGill Advisory and is recognized internationally as a leading authority in orthodontic marketing skills. He is the author of two books specific to the profession, Yes to Treatment and The Book of Pearls. This program is full of high-value, practical ideas for you and your staff to permanently improve your practice's case acceptance rate.

You and your team will learn the key to a high case acceptance rate, as well as how to:

  • Master the Art of Communicating Value
  • Present Fees Properly to Maximize New Starts
  • Handle “Shopper” Patients
  • And much, much more!

Who Should Attend?

Orthodontists and doctors providing elective/cosmetic procedures, as well as treatment coordinators and other staff involved in treatment presentations to prospective patients.

(This course is geared toward orthodontists, doctors providing elective/cosmetic procedures, and treatment coordinators.)


Landy Chase, MBA, CSP

Buy $109
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