Marketing | Internet/Website

Little-Known Tricks To Boost Your Practice’s Organic Search Results

Boost your SEO by creating location-specific landing pages and targeting non-brand keywords. Simple changes can lead to big results!

Marketing | Marketing Strategies

Time To Notify Your Patients Of Their Unused Benefits

With year-end approaching, ensure your patients are aware of their unused benefits! It may push them to accept that treatment you've suggested.

Marketing | Internet/Website

How Google's New Analytics Program Can Increase Your New Patients

Google Analytics is an essential tool to track website traffic and site growth, yet few doctors utilize it properly. Before year end, you must update your UA to GA4 to prevent losing valuable data!

Marketing | Internet/Website

Upgrade Your Website To Convert More New Patients

With Google Analytics poised to roll out their new platform, now is the perfect time to update your website.

Marketing | Marketing Strategies

4 Strategies To Implement A Digital Practice (Part 2)

Digitize your practice with these sure-fire strategies to increase your profitability.

Marketing | New Patients/Treatment Acceptance

Convert More New Patients With Ongoing Sales Training

Your marketing dollars are wasted unless you can convert new patient phone calls into new patient exams. Here's what you need to do to close the sale.

Marketing | Marketing Strategies

4 Strategies To Implement A Digital Practice (Part 1)

How can you make your practice more digital? Dr. Leon Klempner and Amy Epstein of People + Practice explain how to increase your profitability by leveraging technology.

Marketing | Marketing Strategies

Notify Your Patients Of Their Unused Dental Insurance Benefits

Need a boost to your treatment acceptance rates? Use this approach to foster goodwill with patients and get them to say yes to previously recommended treatment.

Marketing | Marketing Strategies

How To Develop A Successful Internal Marketing System

It all comes down to customer service. Follow these steps to implement a standardized referral procedure to capitalize on developing a patient-centric practice.

Marketing | New Patients/Treatment Acceptance

10 Steps To A Successful Treatment Consultation

With inflation raging on, your patients' budget is their top concern. Help them commit to needed treatment by utilizing these 10 strategies.

Marketing | Internet/Website

How Facebook Changes May Affect Your Marketing Efforts

If you’re marketing on social media, you’re probably on Facebook. Here’s how you can adapt your marketing strategy to avert the worst effects from Facebook’s new targeting restrictions.

Marketing | Communication

7 Ways To Build Your Practice By Contacting Your Patients

If you’re not regularly communicating to new, inactive, and current patients, then you’re potentially leaving thousands of dollars on the table. Implement these strategies to both engage and reengage patients and boost your profitability.

Marketing | Marketing Strategies

How Do Your Marketing Efforts Compare?

Our recent member survey reveals that doctors are busier than ever but spending less on marketing than ever before. How are they doing it? Read on to find out.

Marketing | New Patients/Treatment Acceptance

How To Increase Treatment Acceptance As Spending Slows

Surging inflation and the recent stock market decline have made patients more cautious with their spending. Use these 4 tips to communicate their treatment needs and prove your competitive advantage.

Marketing | New Patients/Treatment Acceptance

Build Your Practice By Educating Your Patients On How You Can Improve Their Heart Health (Online-Only Article)

Most of your patients probably don’t realize their dental health is directly related to their overall health, which can hurt them and result in lower treatment acceptance rates. But properly educating them can boost your practice profitability and, more importantly, your patients’ health.

Marketing | Internet/Website

Upgrade Your Website For Google’s Page Experience Metric

Google is in the process of changing their SEO standards. Learn the core web vitals needed to ensure your website doesn’t fall down in Google’s new search rankings.

Marketing | Marketing Strategies

Members’ Survey Reveals How To Increase Your Practice Busyness

Our recent member survey reveals what practice recovery strategies doctors are using to increase their practice busyness, many without increasing their overhead. How does your practice compare?

Marketing | Marketing Strategies

New Marketing Strategies To Boost Your Practice

While the pandemic has led to increased dental needs, some patients are still hesitant to return to your practice. Use these strategies to help ease their concerns.

Marketing | Communication

Why Reputation Management Is More Important Than Ever In This COVID-19 Era

If you’re not regularly checking—and responding to—what is said about your practice online, you’re losing potential patients to competing practices that are simply better at managing their brand.

Marketing | Communication

Use A COVID-19 Patient Satisfaction Survey To Improve Your Practice

Amid the pandemic, it’s more important than ever to understand how patients perceive your practice. Use these tips and sample questions to conduct a more effective survey—so you can make improvements leading to higher satisfaction and increased referrals.

Marketing | Communication

Act Now To Fill Holes In Your Fourth-Quarter Schedule

Avoid letting a short-term hygiene problem become a long-term doctor production gap, with 3 simple strategies to help you stay as busy as you want to be.

Marketing | Referrals

How To Increase Referrals By Improving Quality Of Care

Do you know how your patients FEEL about your practice? Their perception is the reality and directly affects their loyalty, treatment acceptance, and willingness to refer others.

Marketing | Communication

How To Successfully Handle Patient Calls During COVID-19

Everyone is handling the pandemic differently. It’s more important than ever to be sure your phones are answered with genuine care and concern. Share these tips with your team to make certain your patient-callers are informed and at ease during these extra-precautionary times.

Marketing | New Patients/Treatment Acceptance

Educate Key Decision-Makers Through Virtual Consults To Improve Your Conversion Rates

Patients who would be ready to start treatment, often don’t, if not all decision-makers attend the consultation. Here’s how to improve the selling process—and your related profitability!

Marketing | Communication

How Much Are Missed Calls Costing Your Practice?

If you calculate the value of a patient visit, you might be surprised how big your loss could be. Use these tips to maximize answered calls, in order to increase your profits!

Marketing | Communication

How To Deal With The Direct-To-Consumer Marketing Threat

Your patients and potential patients who are contemplating direct-to-consumer options should be educated about these facts, so they can make an informed decision about treatment.

Marketing | Marketing Strategies

Members’ Survey Reveals Which Marketing Strategies Are Working Best For Busiest Doctors

Would you surprised if the “winning” doctors—operating at full capacity—are getting BETTER results while spending LESS money on marketing? Plus, 3 requirements you must satisfy to maintain a highly-effective patient referral program.

Marketing | Marketing Strategies

Compare Your Marketing Results With Our Members’ Survey (Online-Only Article)

Your connection to fellow members and how their practices are faring heading into back-to-school season!

Marketing | Referrals

16 Strategies To Cultivate Patient Loyalty And Boost Referrals

Simple, sometimes forgotten habits of highly successful practices.

Marketing | Internet/Website

Use Cost-Effective Video Testimonials To Increase New Patients

Six field-tested tips to garner the best results in producing your own marketing video.

Marketing | Internet/Website

Top Social Media Do’s And Don’ts To Gain New Patients

Plan your work and then work your plan!

Marketing | New Patients/Treatment Acceptance

Two Unconventional Ways To Build Your Practice

See how some dentists and orthodontists are improving patients' overall health–thereby developing raving fans and increasing profits.

Marketing | General/Other

Grow Your Practice By Giving Back To Your Community

6 easy ways to support local needs and increase awareness of your practice.

Marketing | Internet/Website

How To Increase Your Reach On Social Media To Convert More New Patients (Online-Only Article)

Create opportunities for patients to share their great experience with your practice in these fun and authentic ways.

Marketing | New Patients/Treatment Acceptance

Are You Driving Potential New Patients Away?

You don't know what you don't know. Use this approach and detailed checklist to gain insight into what patients experience at your practice.

Marketing | Internet/Website

Negative Online Reviews – Should You Fight Back? (Online-Only Article)

Here are the steps you should take if you receive a negative online review.

Marketing | New Patients/Treatment Acceptance

9 Strategies To Transform Your Patients Into A Referral Machine

Review these with your staff today to help bring in dozens of new patients each month.

Marketing | Internet/Website

Digital Marketing Strategies To Build Patient Trust (Online-Only Article)

Never let your online presence go stale. Keep it fresh and authentic to attract and convert more patients.

Marketing | General/Other

3 Strategies To Build Your Practice By Targeting Your Existing Patients

You can't afford to overlook this potential “gold mine.” So be sure to take action now for a tremendous return on a minimal investment.

Marketing | Internet/Website

How To Develop An Effective Google AdWords Campaign For Your Practice

Attract new patients to your practice with a well-crafted ad for your website.

Marketing | Internet/Website

Use Google AdWords To Attract More New Patients

You know how important your website is to practice growth. Do you know how important it is to advertise your website and how?

Marketing | New Patients/Treatment Acceptance

How Your Front Desk Can Convert More New Patients

Track. Record. Analyze. Train. Get results!

Marketing | Communication

How To Set Up A Cost-Effective System To Record New Patient Calls (Online-Only Article)

This is how one successful doctor catches lost opportunities and develops better staff training.

Marketing | Internet/Website

The Changing Role Of SEO In Your Practice Marketing

Google is much smarter than it was 10 years ago. Is your website?

Marketing | General/Other

How To Effectively Market Your Practice To Millennials

If you want to reach your next generation of patients, then meet them where they are--usually online.

Marketing | New Patients/Treatment Acceptance

5 Steps To Communicate The Value Of Your Services And Boost Case Acceptance

Grow your profits by better educating patients rather than with high pressure sales tactics.

Marketing | Marketing Strategies

Revamp Your Online Review Strategy To Increase New Patients

Keep your reviews fresh! These tips will help you get more positive reviews and stay on top of your practice's online reputation.

Marketing | Marketing Strategies

9 High Return On Investment Marketing Strategies For Specialists

Doctors refer to specialists that they like and have a positive relationship with. Grow your practice with these expert marketing tips.

Marketing | Internet/Website

Increase Your New Patients By Differentiating Your Practice Online

3 expert strategies to boost your practice's referral rates and help you win against competing DSOs!

Marketing | Internet/Website

How Online Reviews Can Improve Your Bottom Line

What researchers discovered about the effect of star ratings on service demand and price is fascinating!

Marketing | Internet/Website

Implement Video Into Your Online Marketing Strategy For 2017

Whether or not you're on social media, your patients are! So, learn new ways to reach prospects and keep current patients engaged with online videos.

Marketing | General/Other

Something To Learn From Corporate Dentistry?

One doctor recently achieved a 73% increase in practice profits in his very first year after acquiring a practice. Here's how he did it.

Marketing | Internet/Website

How Effective Is Your Online Marketing?

Learn common mistakes and get expert tips for polished online marketing that helps bring in more new patients.

Marketing | Internet/Website

Improve Your SEO With Local Link Building

These are the three most popular link building options.

Marketing | Internet/Website

Make The Phone Ring With Social Media Advertising

You don't need to spend a lot of money to attract new patients. That sentence should make any dentist smile.

Marketing | Marketing Strategies

What Marketing Strategies Are Working?

What percentage of collections should you spend on practice promotion? Are you putting your advertising dollars to best use?

Marketing | Referrals

Are Thank You Gifts for Referrals Legal? (Online-Only Article)

The answer isn't always black and white, so be sure to understand the federal and state laws applicable to your practice.

Marketing | General/Other

Increased Marketing Efforts Paying Off As Doctors Grow Busier

Are you operating at your ideal capacity? Do you know the average optimal capacity of doctors in your specialty? Find out the numbers and how marketing dollars are helping your peers.

Marketing | Internet/Website

How to Protect Your Website From Hackers

Your practice reputation could suffer if your website is compromised, so follow these steps to help keep your web presence safe.

Marketing | New Patients/Treatment Acceptance

How To Start More Adult Cases

Adult patients don't care how much you know until they know how much you care (about them).

Marketing | New Patients/Treatment Acceptance

Another Strategy To Boost Adult Starts

Take advantage of the upcoming holiday and target a specific market with this promotion!

Marketing | Communication

How To Build Your Practice Without More New Patients

Want to easily double your treatment acceptance rate? Try this!

Marketing | Internet/Website

Are You Getting Your Money's Worth From Your Digital Marketing?

Social marketing expert Leon Klempner addresses some things to look out for when hiring a marketing firm.

Marketing | Referrals

How To Improve Patient Satisfaction And Increase Referrals

Do you know how you rate with your patients? Make sure you are using these strategies when asking for patient feedback.

Marketing | Internet/Website

Did You Survive Mobilegeddon?

If your practice website's mobile traffic is below these average levels, it may be time for an upgrade!

Marketing | Marketing Strategies

How To Respond To The Growing Threat Of Corporate Dentistry

Build your reputation. Connect with patients. Target your audience. Learn how to up your game and be more competitive.

Marketing | Marketing Strategies

Boost Case Acceptance By Showcasing Your Results

Potential patients want to SEE what you can do, not just read or hear about it.

Marketing | Internet/Website

Add Video To Your Marketing Mix To Boost Results

With technology literally at our fingertips, staying up-to-date with your marketing efforts is critical to reaching potential patients!

Marketing | Internet/Website

How To Generate More Positive Online Reviews

It's no longer enough to provide excellent clinical care. Use your online presence to set your practice apart!

Marketing | Internet/Website

How Will “Mobilegeddon” Affect Your Website?

Over half of all Google searches are now performed through mobile devices. Is your website ready?

Marketing | Internet/Website

What To Do When Your Google Rankings Drop

SEO expert Chris Ratchford gives pointers on how to keep your practice website on Google's good side.

Marketing | New Patients/Treatment Acceptance

3 Magic Numbers To Improve Case Acceptance

Know what your competition is offering and don't be oblivious to the fact that flexible financing matters when it comes to winning cases.

Marketing | Internet/Website

Increase New Patients With Google Business View

Set yourself apart from your competitors while boosting case acceptance by showing off your attractive and inviting office space.

Marketing | Marketing Strategies

10 Cost-Effective Marketing Strategies To Limit Managed Care's Impact

Valuable marketing dollars may be being wasted if your efforts are not in the right place.

Marketing | New Patients/Treatment Acceptance

The Role Of Money In Unaccepted Treatment – Why Your Fee Isn't The Problem

Be prepared to lose business to your competitor if their “pain-to-pay” for treatment is lower than yours.

Marketing | Communication

Time To Inform Your Patients Of Their Unused Dental Insurance Benefits

Your patients may be missing out! Increase your busyness by keeping them in the loop about expiring coverage.

Marketing | General/Other

Ramp Up Marketing As Managed Care Increases

Are you spending hundreds of thousands of dollars on marketing without even realizing it?

Marketing | Internet/Website

How The Digital Age Is Redefining “Quality Of Care”

The patient's view of your quality of care is what matters and will be determined by these non-clinical factors.

Marketing | Internet/Website

Google Releases “Google My Business” – How Will It Affect Your Practice?

A huge improvement from past local products, this one-stop shop makes it easier to interact with patients through the web.

Marketing | Internet/Website

Is Groupon-Style Marketing Of Dental Services Legal? (Online-Only)

Carefully consider recent guidance from the ADA and state dental boards before advertising discounted services online.

Marketing | Marketing Strategies

Why Is Your Marketing Not Working?

If your efforts aren’t bringing in enough new patients, you might not be including these 7 critical points in promoting your dental practice.

Marketing | Internet/Website

Take Advantage Of Google's New Online Review Monitoring Service

Keeping tabs on what patients are saying about your practice is vital to a dentist's online reputation. Now, Google is making it easier than ever.

Marketing | Referrals

What You Need To Know About Federal Restrictions On Referral Relationships (Online-Only Article)

The federal government's intrusion into dentistry is growing every year. How will it affect your practice?

Marketing | New Patients/Treatment Acceptance

‘Tis The Season For Putting Off Treatment; What To Do?

Improve treatment acceptance by offering patients these attractive reasons for committing to treatment now, rather than later.

Marketing | New Patients/Treatment Acceptance

Adjust Practice Financing Options To Gain Maximum Advantage From The January Flexible Spending Account (FSA) Surge

How can doctors help make sure that more of the treatment that NEEDS to be done actually GETS done?

Marketing | Communication

How To Build Patient Trust And Gain A Competitive Advantage

Here are 10 non-clinical strategies to win over prospective new patients and turn existing patients into raving fans.

Marketing | Internet/Website

Will You Be Found On Facebook Graph Search?

Prospective patients will be looking for dentist recommendations on Facebook. Use these tips to update your practice’s business page so you’ll be ready for them.

Marketing | New Patients/Treatment Acceptance

Record And Monitor Your New Patient Calls To Increase Conversion Rates – It Works!

95% of doctors with this internal problem are completely unaware of their potential profits floating away.

Marketing | Internet/Website

Increase New Patients Through Boosting Online Patient Reviews

Internet marketing expert, Chris Ratchford, outlines the best techniques for attracting new patients who are searching for a dentist online.

Marketing | Marketing Strategies

Achieve A 50% Return By Purchasing A Competing Practice And Merging It Into Your Own

If your practice has slowed and you have room to grow, consider this aggressive, proactive approach to increase practice profits on a cost-effective basis.

Marketing | New Patients/Treatment Acceptance

Protect Your Practice From The Drop In Flexible Spending Account (FSA) Limits

Make sure your practice has a plan in place before year-end and notify patients about the coming changes to make accepting treatment pain-free.

Marketing | Internet/Website

Top 5 Website Mistakes Doctors Make

Chris Ratchford explains how your website could be doing more harm than good to your practice.

Marketing | Marketing Strategies

How Does Your Internal Marketing Rate?

Before spending lots of $ on external marketing efforts, make sure you're effectively using these 8 low-risk, high-reward internal strategies.

Marketing | Internet/Website

Goodbye Google Places, Hello Google Plus Local

Good reviews are critical for prospective patients to select your practice. Use the new Google+ Local to boost your ratings!

Marketing | New Patients/Treatment Acceptance

Three Strategies to Demonstrate Expertise for Improved Case Acceptance

In today’s economy, prospective patients need to feel like they’re getting the biggest bang for their buck. Use these strategies to increase the perceived value of your services.

Marketing | New Patients/Treatment Acceptance

Seven Steps To A Successful Treatment Consultation

Part Three: Effectively presenting needed treatment to patients is critical to the success of your practice. Use these tips to ZOOM your treatment acceptance rate!

Marketing | New Patients/Treatment Acceptance

Use The WOW New Patient Exam To Build Patient Trust

Part Two: Build rapport with your patients by asking, rather than telling. Use these fool-proof points to connect with your patients and boost treatment acceptance.

Marketing | Internet/Website

Why Great Website Content Matters

You’ve heard the expression, “content is king.” Well, that’s only half the story.

Marketing | New Patients/Treatment Acceptance

How to Gain Increased Treatment Acceptance TODAY

Part One: Be personable to your patients and follow these three steps for a great interview.

Marketing | New Patients/Treatment Acceptance

Four Strategies To Improve Your Front Desk’s Effectiveness In Converting Phone Calls Into New Patients

Do you know how many potential new patients are falling between the cracks? Most doctors don’t, and lose thousands of dollars in profits annually as a result.

Marketing | General/Other

A New Approach To Hiring And Training Effective Treatment Coordinators

Has your TC mastered these six skills essential to boosting patient acceptance rates?

Marketing | Internet/Website

How To Create A Winning Internet Search Engine Strategy

Improving your website’s SEO can boost practice growth, but make sure your SEO company isn’t using shady tactics to do so.

Marketing | Communication

Now’s The Time To Increase Contact With Your Patient Base!

Communicating regularly with your existing patients is a cost-effective marketing tool; here’s what to include in your message to maximize effectiveness.

Marketing | Marketing Strategies

Update From The Field: How To Win “Comparison Shopping” Cases

Is your practice getting the “last look” before prospective patients make a final treatment decision?

Marketing | Internet/Website

Defending Your Professional Reputation Online

Make sure you know, and like, what prospective patients are finding when they search the internet for information about your practice.

Marketing | Marketing Strategies

How to Handle the “Price Shopper” For Increased Case Acceptance

In professional selling, the primary objective for you and your staff is not to close a new case, but to help the patient make a well-informed buying decision.

Marketing | Communication

Ask Them What They Want and Then Give Them What They Need

Domino’s Pizza recently reported a 14.3% leap in sales despite a 3% decline in the overall pizza delivery business; what can doctors learn from this?

Marketing | New Patients/Treatment Acceptance

Front Desk Errors That Can Kill Treatment Acceptance Rates

Doctors who fully understand how to handle these two big obstacles to increasing acceptance rates will always have a leg up on the competition.

Marketing | Marketing Strategies

Three No-Cost Marketing Strategies to Build Your Practice

Make internal marketing a priority; it may be the most cost-effective way to build your practice.

Marketing | New Patients/Treatment Acceptance

Update From The Front Lines: How To Increase Your Treatment Acceptance Rate

Your treatment coordinator’s selling skills play a major role in practice profitability.

Marketing | Communication

How To Increase The Retention And Conversion Of Observation Patients In Your Practice

Improve your recall system with a few simple words…

Marketing | Internet/Website

Add Powerful Video Testimonials To Boost Marketing Results

Boost marketing results in today's “new” economy using video testimonials.

Marketing | Marketing Strategies

Five Unconventional Marketing Strategies For Orthodontists

Before increasing participation in managed care programs, consider these unconventional strategies to dramatically boost practice volume.

Marketing | General/Other

What Makes a High Quality Practice?

Patients are demanding a higher quality of care, so building a successful fee-for-service practice requires increased attention to these 25 factors.

Marketing | New Patients/Treatment Acceptance

Got Milk? The Key to Increasing Treatment Acceptance

Strong communication skills are key to increasing case acceptance rates. How do you discern what your patients want?

Marketing | New Patients/Treatment Acceptance

How to Overcome Four Common Orthodontic Case Acceptance Problems to Boost Profits

Providing your treatment coordinator with training to improve sales and communication skills is essential to running a successful practice.

Marketing | Communication

Use a Patient Satisfaction Survey to Boost Your Practice

Doctors and staff are often unaware of their shortcomings until they survey their patients.

Marketing | New Patients/Treatment Acceptance

Increasing Case Starts: Five Keys to Success

Knowing how to “sell” your professional services to patients is the hallmark of a well-run practice.

Marketing | Internet/Website

How Internet-Based Marketing Can Help Your Practice Thrive

Creating an effective website is an integral part of a marketing plan, but can prospective patients find your website?

Marketing | Communication

Another Reason to Increase Communication with Your Patients

Numerous studies have shown it much easier and cost-effective to increase business from existing patients, than to create new ones.

Marketing | Marketing Strategies

Build Your Practice Through Marketing to Your Existing Patient Base

Most practices are “missing the boat” by focusing their efforts solely on attracting new patients.

Marketing | Communication

Create the Need for Dental Services to Boost Your Practice

Doctors must understand they are no longer competing only against other dental practices, but also against other goods and services.

Marketing | Marketing Strategies

Increase (Don’t Decrease) Marketing Efforts When Production Slows

Bold marketing initiatives during difficult economic times can substantially increase your patient base.

Marketing | Communication

Use Patient Feedback to Build Your Practice

A “patient friendly” practice does more than just keep your patients satisfied.

Marketing | Communication

Build Your Practice Through Showing That You Care

Patients’ perception of your concern for their wellbeing is key to running a successful high quality practice.

Marketing | Internet/Website

Internet/Website Replacing Yellow Pages in Effectiveness in Attracting New Patients

Now more than ever, doctors must evaluate the cost-effectiveness of marketing efforts and try to maximize their presence on the web.

Marketing | Marketing Strategies

Locate Your Office To Maximize New Patient Growth

A good office location has always been important to a dental practice, but more so today than ever.

Marketing | Referrals

Boost Patient Referrals Using These Ten Strategies To Create Raving Fans For Your Practice

Patients must have a “9” or “10” experience before they will become ambassadors for your practice.

Marketing | Marketing Strategies

Is “Coasting” Costing You New Patients?

Complacency is a dangerous attribute that could have a devastating financial impact on your practice.

Marketing | New Patients/Treatment Acceptance

Improve Your New Patient Follow-up to Boost Revenues

Doctors cannot afford to “drop the ball” when a new patient enters the practice.

Marketing | Marketing Strategies

Use a Telephone Monitoring Form to Determine Front Desk Effectiveness

Do you know how many potential new patients are falling between the cracks?

Marketing | Communication

Let Your Patients Know: Dentistry – It’s Good for your Health!

Expand the focus of your message to emphasize your services’ health benefits for more effective marketing efforts.

Marketing | Marketing Strategies

Yes – You Do Need a Marketing Plan!

Doctors can no longer keep their “head in the sand” and simply hope and pray for the good old days.

Marketing | Marketing Strategies

Two Strategies to Gauge Your Front Desk’s Effectiveness in Attracting New Patients

Doctors can ill afford to be ignorant about what’s going on at their front desk.