Marketing | Internet/Website

Little-Known Tricks To Boost Your Practice’s Organic Search Results

Boost your SEO by creating location-specific landing pages and targeting non-brand keywords. Simple changes can lead to big results!

Marketing | Internet/Website

How Google's New Analytics Program Can Increase Your New Patients

Google Analytics is an essential tool to track website traffic and site growth, yet few doctors utilize it properly. Before year end, you must update your UA to GA4 to prevent losing valuable data!

Marketing | Internet/Website

Upgrade Your Website To Convert More New Patients

With Google Analytics poised to roll out their new platform, now is the perfect time to update your website.

Marketing | Internet/Website

How Facebook Changes May Affect Your Marketing Efforts

If you’re marketing on social media, you’re probably on Facebook. Here’s how you can adapt your marketing strategy to avert the worst effects from Facebook’s new targeting restrictions.

Marketing | Internet/Website

Upgrade Your Website For Google’s Page Experience Metric

Google is in the process of changing their SEO standards. Learn the core web vitals needed to ensure your website doesn’t fall down in Google’s new search rankings.

Marketing | Internet/Website

Use Cost-Effective Video Testimonials To Increase New Patients

Six field-tested tips to garner the best results in producing your own marketing video.

Marketing | Internet/Website

Top Social Media Do’s And Don’ts To Gain New Patients

Plan your work and then work your plan!

Marketing | Internet/Website

How To Increase Your Reach On Social Media To Convert More New Patients (Online-Only Article)

Create opportunities for patients to share their great experience with your practice in these fun and authentic ways.

Marketing | Internet/Website

Negative Online Reviews – Should You Fight Back? (Online-Only Article)

Here are the steps you should take if you receive a negative online review.

Marketing | Internet/Website

Digital Marketing Strategies To Build Patient Trust (Online-Only Article)

Never let your online presence go stale. Keep it fresh and authentic to attract and convert more patients.

Marketing | Internet/Website

How To Develop An Effective Google AdWords Campaign For Your Practice

Attract new patients to your practice with a well-crafted ad for your website.

Marketing | Internet/Website

Use Google AdWords To Attract More New Patients

You know how important your website is to practice growth. Do you know how important it is to advertise your website and how?

Marketing | Internet/Website

The Changing Role Of SEO In Your Practice Marketing

Google is much smarter than it was 10 years ago. Is your website?

Marketing | Internet/Website

Increase Your New Patients By Differentiating Your Practice Online

3 expert strategies to boost your practice's referral rates and help you win against competing DSOs!

Marketing | Internet/Website

How Online Reviews Can Improve Your Bottom Line

What researchers discovered about the effect of star ratings on service demand and price is fascinating!

Marketing | Internet/Website

Implement Video Into Your Online Marketing Strategy For 2017

Whether or not you're on social media, your patients are! So, learn new ways to reach prospects and keep current patients engaged with online videos.

Marketing | Internet/Website

How Effective Is Your Online Marketing?

Learn common mistakes and get expert tips for polished online marketing that helps bring in more new patients.

Marketing | Internet/Website

Improve Your SEO With Local Link Building

These are the three most popular link building options.

Marketing | Internet/Website

Make The Phone Ring With Social Media Advertising

You don't need to spend a lot of money to attract new patients. That sentence should make any dentist smile.

Marketing | Internet/Website

How to Protect Your Website From Hackers

Your practice reputation could suffer if your website is compromised, so follow these steps to help keep your web presence safe.

Marketing | Internet/Website

Are You Getting Your Money's Worth From Your Digital Marketing?

Social marketing expert Leon Klempner addresses some things to look out for when hiring a marketing firm.

Marketing | Internet/Website

Did You Survive Mobilegeddon?

If your practice website's mobile traffic is below these average levels, it may be time for an upgrade!

Marketing | Internet/Website

Add Video To Your Marketing Mix To Boost Results

With technology literally at our fingertips, staying up-to-date with your marketing efforts is critical to reaching potential patients!

Marketing | Internet/Website

How To Generate More Positive Online Reviews

It's no longer enough to provide excellent clinical care. Use your online presence to set your practice apart!

Marketing | Internet/Website

How Will “Mobilegeddon” Affect Your Website?

Over half of all Google searches are now performed through mobile devices. Is your website ready?

Marketing | Internet/Website

What To Do When Your Google Rankings Drop

SEO expert Chris Ratchford gives pointers on how to keep your practice website on Google's good side.

Marketing | Internet/Website

Increase New Patients With Google Business View

Set yourself apart from your competitors while boosting case acceptance by showing off your attractive and inviting office space.

Marketing | Internet/Website

How The Digital Age Is Redefining “Quality Of Care”

The patient's view of your quality of care is what matters and will be determined by these non-clinical factors.

Marketing | Internet/Website

Google Releases “Google My Business” – How Will It Affect Your Practice?

A huge improvement from past local products, this one-stop shop makes it easier to interact with patients through the web.

Marketing | Internet/Website

Is Groupon-Style Marketing Of Dental Services Legal? (Online-Only)

Carefully consider recent guidance from the ADA and state dental boards before advertising discounted services online.

Marketing | Internet/Website

Take Advantage Of Google's New Online Review Monitoring Service

Keeping tabs on what patients are saying about your practice is vital to a dentist's online reputation. Now, Google is making it easier than ever.

Marketing | Internet/Website

Will You Be Found On Facebook Graph Search?

Prospective patients will be looking for dentist recommendations on Facebook. Use these tips to update your practice’s business page so you’ll be ready for them.

Marketing | Internet/Website

Increase New Patients Through Boosting Online Patient Reviews

Internet marketing expert, Chris Ratchford, outlines the best techniques for attracting new patients who are searching for a dentist online.

Marketing | Internet/Website

Top 5 Website Mistakes Doctors Make

Chris Ratchford explains how your website could be doing more harm than good to your practice.

Marketing | Internet/Website

Goodbye Google Places, Hello Google Plus Local

Good reviews are critical for prospective patients to select your practice. Use the new Google+ Local to boost your ratings!

Marketing | Internet/Website

Why Great Website Content Matters

You’ve heard the expression, “content is king.” Well, that’s only half the story.

Marketing | Internet/Website

How To Create A Winning Internet Search Engine Strategy

Improving your website’s SEO can boost practice growth, but make sure your SEO company isn’t using shady tactics to do so.

Marketing | Internet/Website

Defending Your Professional Reputation Online

Make sure you know, and like, what prospective patients are finding when they search the internet for information about your practice.

Marketing | Internet/Website

Add Powerful Video Testimonials To Boost Marketing Results

Boost marketing results in today's “new” economy using video testimonials.

Marketing | Internet/Website

How Internet-Based Marketing Can Help Your Practice Thrive

Creating an effective website is an integral part of a marketing plan, but can prospective patients find your website?

Marketing | Internet/Website

Internet/Website Replacing Yellow Pages in Effectiveness in Attracting New Patients

Now more than ever, doctors must evaluate the cost-effectiveness of marketing efforts and try to maximize their presence on the web.