According to the ADA’s Health Policy Institute, 13.8% of dentists were affiliated with a DSO in 2023, up from 7.4% in 2015. They admit that percentage is likely understated, and the number of DSO affiliated dentists is closer to 20%. With deep pockets, aggressive marketing and sales, and streamlined operations, DSOs can feel like Goliath to a solo practitioner’s David.
However, solo doctors have unique advantages that can help them not only compete, but also outperform their corporate competitors. Here are five strategies you can use to come out on top!
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