arrowBack print

10 Cost-Effective Marketing Strategies To Limit Managed Care's Impact

One factor accelerating the growth of managed care is doctors’ lack of effective marketing. Many doctors think they are spending little, if any, on marketing their practice. Yet, they are heavily involved in managed care plans, with adjustments (write-offs) often totaling hundreds of thousands of dollars each year. What they don’t understand is that these write-offs actually represent a huge, but ineffective, marketing expenditure.

Worse yet, managed care fees are rarely…

Log in to view full article

Already a member?

Not yet a member?


With a money-back guarantee!

Get a free trial.


To read this entire article and gain immediate access to The McGill Advisory archives, just sign on for your no-obligation 30-day membership.


The McGill Advisory is designed to provide accurate and authoritative information with regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If legal or accounting advice or other expert assistance is required, the services of a competent professional should be sought.

Copyright 2018 John K. McGill & Company, Inc. All Rights Reserved.