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10 Cost-Effective Marketing Strategies To Limit Managed Care's Impact

One factor accelerating the growth of managed care is doctors’ lack of effective marketing. Many doctors think they are spending little, if any, on marketing their practice. Yet, they are heavily involved in managed care plans, with adjustments (write-offs) often totaling hundreds of thousands of dollars each year. What they don’t understand is that these write-offs actually represent a huge, but ineffective, marketing expenditure.

Worse yet, managed care fees are rarely…

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