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Negative Online Reviews Should You Fight Back? (Online-Only Article)

A whopping 92% of consumers read online reviews when searching for a local business and 42% of consumers won’t use a business with less than a 3-star rating. That means your online reputation can be your most powerful asset or your biggest liability. Below, we outline how to respond to a negative review, monitor your reputation, and build more positive reviews. 

Online reviews have real power and can boost or cripple practice profits. In fact...

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