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The Skills of Outstanding Case Acceptance

A “perfect storm” of a volatile economy, better-educated patients, and increased competition has redefined the playing field for new patient acquisition. The days of easy sign-ups and endless referrals are largely over. In order to grow and prosper in the new economy, orthodontic practices must upgrade their skill-set in the areas of communicating value, presenting value vs. fees, and persuading visitors to commit to treatment.

Your facilitator is a regular contributor to The McGill Advisory and is recognized internationally as a leading authority in orthodontic marketing skills. He is the author of two books specific to the profession, Yes to Treatment and The Book of Pearls. This program is full of high-value, practical ideas for you and your staff to permanently improve your practice's case acceptance rate.

You and your team will learn the key to a high case acceptance rate, as well as how to:

  • Master the Art of Communicating Value
  • Present Fees Properly to Maximize New Starts
  • Handle “Shopper” Patients
  • And much, much more!

Who Should Attend?

Orthodontists and doctors providing elective/cosmetic procedures, as well as treatment coordinators and other staff involved in treatment presentations to prospective patients.

About Landy Chase, MBA, CSP

Landy Chase, MBA, CSP is a consultant and award-winning author who specializes in training orthodontic practices to increase the start rate of prospective patients. He provides highly effective, professional procedures for attracting and acquiring new orthodontic cases for client practices. He has worked extensively within the profession as a trainer, consultant, and coach and has been a featured speaker at the AAO, the Schulman Study Group, and The Bottom Line program.

Chase is a graduate of The Citadel, The Military College of South Carolina, and holds an MBA from Xavier University in Cincinnati. His corporate career included repeat President’s Club awards as a sales professional; he was the ES National Sales Trainer for Automatic Data Processing (ADP) at the age of 28 and also served as Director of Business Development for Arthur Andersen, LLC prior to founding his own firm in 1993.

(This course is geared toward orthodontists, doctors providing elective/cosmetic procedures, and treatment coordinators.)

Teaching method: online lecture (audio and visual)

AGD credit is not available for archived webinars.